Recently, Etsy created a new, more detailed section for each shop owner called the About page. It allows a shop owner to share the story of their shop and why they do what they do.
You can find the link to a shop owner's About page on the left-hand menu, towards the bottom of the page under Shop Info.
I finally have completed my About page profile, complete with photos. So, if you are curious to know how my shop came into being and what prompted my current migration to jewelry and bookbinding, check it out!